A financial promotion is defined as “an invitation or inducement, communicated in the course of business, to enter or offer to enter into an agreement in relation to a “controlled” (regulated) activity.”

This includes advertisements and other promotions linked to the provision of consumer credit agreements. 

A financial “communication” is the provision of financial information using any form of media, for example:

  • social media adverts
  • radio
  • brochures
  • signs written on vehicles
  • adverts in showrooms
  • emails
  • phones calls
  • websites
  • SMS (text messages)