A financial promotion is defined as “an invitation or inducement, communicated in the course of business, to enter or offer to enter into an agreement in relation to a “controlled” (regulated) activity.”
This includes advertisements and other promotions linked to the provision of consumer credit agreements.
A financial “communication” is the provision of financial information using any form of media, for example:
- social media adverts
- signs written on vehicles
- adverts in showrooms
- phones calls
- SMS (text messages)