A financial promotion is defined as “an invitation or inducement, communicated in the course of business, to enter or offer to enter into an agreement in relation to a “controlled” (regulated) activity.”

This includes advertisements and other promotions linked to the provision of consumer credit agreements. 

A financial “communication” is something which is communicated in any way, for example, a leaflet on regulated motor finance that is distributed in a showroom or a credit advertisement promoted on a social media website.