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Benefits of SAF Expert

SAF Expert is the recommended standard of learning for customer facing staff involved in the sale of motor finance
Over 36,000 industry staff working at over 1,500 firms across the motor retail, finance and broker sectors take the annual SAF Expert competence test.

Your SAF Expert certificate will

  • Improve customer confidence in any information and advice received on finance in dealerships.
  • Enable you to provide the right information to customers so they can evaluate which is the best finance product for their needs.
  • Help improve customer retention – satisfied customers guided to the right product will return to your showroom again and again.

Your SAF Expert certificate will also

  • Provide you with a certificate recognised throughout the automotive retail and finance industries.
  • Promote your professionalism to customers when displaying your certificate.
  • Help you to maintain certification and your motor finance knowledge by prompting you to retake the test every 12 months.

SAF Approved status

  • Once all the eligible members of staff within your business have passed the SAF Expert test, your business can apply to the FLA to become ‘SAF Approved’.
  • SAF Approved status provides recognition that your business has voluntarily improved its professional standards linked to the sale of motor finance for the benefit of customers. The FLA will promote your business as SAF Approved. Click here for more information.